Grafton Group brought a huge number of disparate builders merchants together, but their presence was scattered. Steven's challenge was to create an idea which would align the merchant brands and hold them together with one central thought. That thought was 'Let's get the job done'. It became a brand personality informing Grafton's whole operation. After working on the original pitch Steven went on to produce print, radio, video, digital and ambient.
Let's get the job done
Grafton Group