![](https://cdn.myportfolio.com/a42f2e97-399f-4c53-8072-69916e6dfc2e/95eb5da0-521d-4aaa-8c41-a2ba52a87695_rw_1920.jpg?h=00ed084ed86cc5ce1c17d2974eee2fd9)
Vans, founded in March 1966 quickly became known as the manufacturer of skateboarding shoes. However, these days the founder Paul Van Doren wants to appeal to a wider audience without alienating their loyal skateboarding customer. Steven decided to create a light-hearted idea which plays off the fact that most of us would 'love to fly'.
![](https://cdn.myportfolio.com/a42f2e97-399f-4c53-8072-69916e6dfc2e/43ad762b-513d-4af1-a6ac-a2151120d5cd_rw_1920.jpg?h=a358af100bee11a7427d73873bf815f3)
![](https://cdn.myportfolio.com/a42f2e97-399f-4c53-8072-69916e6dfc2e/9107b789-7a6e-4bc1-a447-244162efffac_rw_1920.jpg?h=7b97b95508d41f255c05ad74a1d6b53e)